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However, once you gain some clarity over what your niche is, it’s important that you

Name & Claim that niche in your bio—along with telling readers who you are and what
you do, what makes you credible, and what your category is (“data-driven online writing
& category design”).

Using Data To Refine Your Category Over Time

That said, one of the most important lessons we strive to instill in writers is that your
category & niche can (and most likely will) change as time goes on.

Or, as we like to say: The more you write, the more you write.

The more you write online, the more you learn what works and what doesn’t. The more
you learn what works (for you), the more clarity you will have around what specifically

readers resonate with—and what sort of content you feel is most valuable to create. The
more clarity you have, the easier it becomes for you to explain, “This is what I write
about,” which makes it easier for readers to decide whether or not they want to follow
you and give you their attention.

And round and round your flywheel spins.

Changing Your Category

Whatever you feel your category/niche is today, claim it.

It doesn’t have to be a marriage decision. However, it’s important that you “own” where

you are on the path right now.
For example, let’s say you have seen (in your data) that you are getting great

engagement on your productivity pieces. And not just “productivity” generally, but pieces
where you talk about how to be a more “productive mother.” Alright, let that be your
niche. Own it. Name & Claim your category as “Productive Parenting” or “Productive

Motherhood.”
Then, as you continue writing and creating, you may notice a second data point: it’s not

just your content about being a productive mother that’s getting people’s attention, but
actually balancing motherhood with your own personal interests. For whatever reason,
this is what’s striking a cord in your readers, and you want to double-down on it. Great.

Tweak the name of your category to “Balancing Motherhood & Self Care.”
And so on, and so forth.

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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide