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Recommended Tool: Typeshare
This is our own software product designed specifically for Ship 30 for 30 members.
Typeshare is the hub for online writing, allowing writers to create a Social Blog,
connect their social accounts, track their performance and engagement, and learn what
works and what doesn’t about their writing. We also provide writers with dozens of
online writing templates to get started on Twitter, Medium, etc.
Whether you participate in Ship 30 for 30 or not, we encourage you to use Typeshare
and all its tools to begin your online writing journey.
Framework #7: Rewriting Your Bio
If you stick with writing online consistently for just a few weeks, you will learn so much
about yourself, your audience, and what you want to write (and what resonates with
your target readers), that you will need to rewrite your bio.
One of the most common mistakes writers make when presenting themselves online is
they write their bio as if they’re talking with their friends. I like reading, cats, and
Spongebob Squarepants. Well that’s great—but readers have no idea what to expect
from you.
The key to writing a great bio is to say, very clearly:
Who you are
What you do
Why readers should trust you
That’s it.
Going back to our “Clever vs. Clear” framework, a great bio is not about being funny, or
witty, or “punchy,” or cool. Your bio is, quite literally, the most important piece of real
estate you have on the Internet. And because social bios are short, it’s your job to get
the point across quickly, clearly, and efficiently.
Your Bio Checklist
You’re probably noticing a trend: clarity in your headline, clarity in your lead-in Tweet,
clarity in your bio…
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How To Start Writing Online: The Ship 30 For 30 Ultimate Guide 
