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Bike and Frog Thinking




          Thanks to organisation charts Business Streams have  This is the difference between a frog – a
          historically been seen as silos (within silos)  and  living, breathing, connected, joined up
          hierarchies – C Suite, regions, production, finance,  being versus a bike – a collection of
          operations, retail, distribution, marketing, sales, HR,  separate elements/ parts that connect
          transformation,  customer  service,  compliance,  sequentially and can be easily adapted,
          strategic planning. Within HR you may have strategy  added to and moved around.
          and planning, policy, recruitment, business partners,
          performance, reward, engagement plus learning and  To  create  great  experiences  for
          development. Communication often sits within HR or  employees (or customers) it helps to
          Marketing, with the CEO or less regularly as a  grasp the whole system, within its
          standalone team. The potential for lots of silos.  context  for  each  touchpoint  or
                                                        moment of truth. Where you consider
          Yet now employees (and Customers) see their   the holistic interconnectedness of things
          Work^Life more as a journey. It would be easy to  – seeing them as a living breathing entity
          simply replace the silos with a linear lifecycle – they  (frog) with their own distinct personality.
          are a good starting point, but not the experience.
                                                        People go on linear journeys but lots of
          To gain a good understanding on how to develop  things impact that journey from the
          great experiences it pays to ditch the traditional  individual and businesses perspective.
          silos and linear thinking that goes with them. For  Navigate it this way and you will capture
          each audience or employee think in terms of ONE  heads, hearts, hands and voices. Whilst
          experience - this requires a different approach – one  you may end up with something that
          that embraces a systems thinking approach and calls  looks and feels quiet linear – if you
          for continuous collaboration.                 have embraced the messy middle that
                                                        systems thinking captures you will
          Systems thinking is a holistic approach to analysis  probably  have  a  more  innovative
          that focuses on the way a systems constituent parts  engaging solution.
          interrelate, how systems work over time and how they
                                              .
          work within the context of larger systems A great  Seek to get better at it and make the
          starter for a better understanding of this is Peter  holistic thinking that supports joined up
          Senge’s Fifth Discipline Fieldbook on learning  experiences your way of approaching
          organizations.                                employee services.


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