Page 11 - Energy and Ideas Get More Business 2023 v 2 flip

T PEOPLE = talent

The following will provide a clue to what really motivates and inspires you.
What do you want to do? Who do you want to be?

What do you want to be known for?
Describe yourself – your talents, attitude (and
character traits) , your skillstacks, your knowhow What do I stand for?
(expertise and qualifications), your knowwho
(network), your experience (including your What am I known for?
education, courses and roles so far) and what you
deliver (value and impact). What am I passionate about?
Ø What is BRILLIANT and UNIQUE about YOU? What am I best at?
Ø What have you got to offer? Depth & Breadth?
Ø What have you got that the competition does How do I stand out?
not have – what differentiates you? (= first, best, What do I bring to the table?
the only, the best value, the most expensive, the
most amusing, more dynamic, breadth and How do I add value?
depth, unusual skillstack, specialist, impressive
list of successful WOW projects, clients or How visible am I?
qualifications’ – what is it?
Ø If you are the product – what differentiates you
and your personal brand?
Be your brand, be confident
WHO YOU ARE, WHAT YOU DO and stand up for what you
AND WHY YOU DO IT?
believe in - word, deed, action
Write it all down, Create the story and then the and package design! Be
one-page attention grabbing profile and then a consistent at all levels. Be
200-word elevator pitch introduction, Include a proud of who you are and
photo/ gravatar. Get comfortable with telling your
story in different ways. what you do.