Page 9 - Energy and Ideas Get More Business 2023 v 2 flip

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4 The Plan - where, who, what, why, how and when

Time to think clearly on what you want to achieve and where you want to
focus.
Where: your target market and niche, future trends and opportunities.
Who: your ideal clients, their role, your ideal partners, your mastermind group.
What: how your products or services meet your clients needs and what
differentiates you.
Why: choose you, your USPs, the benefits, how you add value.
How: your customers can engage with you and the best/ most compelling
ways to build that brand.
When: the situations when customers look for your service.

5 Action

A disciplined, focused and consistent approach – working the plan – taking
small steps and staying in line - supported by the systems to connect, learn,
build and follow up to get more business.
Brand Building: personal and business attributes, expertise, skills and
knowledge, collateral, testimonials, case studies.
Networking: connecting with people, giving and following through on your
commitments.
Opportunity identification: through clients, referrals, partners, marketing and
business intelligence.
Do Amazing Work: great work that you are proud of and willing to put your
signature on, build relationships and add value.
Learn: take the learning, get the feedback, reflect, improve what you do, seek
the difference that makes the difference, lead and adapt to gain competitive
advantage.