Page 10 - Kathryn Hyde Tell Your Story COMPLETE Final Draft

So, how does this translate into practical actions that begin to build
momentum ...

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= 2 V I I S I I B I I L I I T Y I N A C T I O N : : W H E R E & H O W T O S H O W U P
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7 2 VISIBILITY IN ACTION: WHERE & HOW TO SHOW UP
77 2 VISIBILITY IN ACTION: WHERE & HOW TO SHOW UPP
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To amplify your influence, you must shift from content obligation to content
ownership. Your presence should feel purposeful, energising, and authentic.

Here's how:

Purpose-Driven Visibility

 Visibility = credibility, reach, and new opportunity
 Your content should reflect momentum, insight, and your unique
POV as a builder of growth systems
 Visibility isn’t performance — it’s permission to be known

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@ Story + Testimonial Capture
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 Create a simple “Win Bank” — one place to drop project outcomes,
client words, and growth moments
 Set a weekly reminder to reflect: What moved forward this week?
Who said something kind or insightful?
 Invite feedback after key engagements (mentoring, talks, etc.)
 Turn testimonials into micro-stories for social posts and case studies

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H Visibility Ecosystem Map
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@ Where does your brand live?

 LinkedIn (primary thought leadership)
 Next Gen website & case study section
 Podcast (in development)
 Events / Talks / Panels (live and recorded)

@ What stories belong where?

 LinkedIn = Insight + POV
 Podcast = Connection + Conversations
 Website = Outcomes + Proof

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