Page 9 - Kathryn Hyde Tell Your Story COMPLETE Final Draft
P. 9

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                   -     S E C T I I O N     B   –   B U I I L D I I N G     Y O U R     B R A N D     S Y S T E M
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+ SECTION B – BUILDING YOUR BRAND SYSTEM
                   ++  SECTION B  ––  BUILDING YOUR BRAND SYSTEMM

                   Now let’s get into that Canvas of words and themes ...

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                   2     1     B R A N D     S N A P S H O T : :     S H O W     U P     W I I T H     C O N F I I D E N C E
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                   00  1 BRAND SNAPSHOT: SHOW UP WITH CONFIDENCEE
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0 1 BRAND SNAPSHOT: SHOW UP WITH CONFIDENCE
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                   Use this quick-reference guide before posting, pitching or promoting:
                   Your Brand Words

                   Strategic · Personal · Bold · Clear · Practical

                   Your Voice

                   Confident  but  not  corporate.  Warm  but  focused.  Encouraging,  honest,
                   human.

                   Visual Feel

                   Clean.  Energetic.  Professional  with  personality.  Crisp  visuals,  clarity  over
                   clutter.

                   What to Share

                   Stories of real impact · Behind-the-scenes moments · Things you're learning
                   · Bold opinions · Things your audience needs to hear

                   What to Avoid

                   Generic advice · Passive updates · Hiding your wins · Playing small

                   Your Brand in One Line

                   I help leaders grow bolder businesses — with clarity, momentum, and AI-
                   powered marketing that lets people do their best work.


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