Page 9 - Kathryn Hyde Tell Your Story COMPLETE Final Draft
        P. 9
     /
                   /
                   +,
                   .
                   -
                   -     S E C T I I O N     B   –   B U I I L D I I N G     Y O U R     B R A N D     S Y S T E M
                   .
                   ,
                   ,
                   -
                   -
                   ,
                   /
                   .
                   .
                   /
                                                                                Y
                                                                                  S
                                                                                    T
                           C
                         E
                        S
                                                                                     E
                                                                     R
                                                                       A
                                                                   B
                                                                         N
                                                                           D
                                                                              S
                             T
                                                         Y
                                                       G
                                                    N
                                                                R
                                                              U
                                                           O
                                                 D
                                     B
                                  N
                                O
                                               L
                                            U
                                          B
                   
+ SECTION B – BUILDING YOUR BRAND SYSTEM
                   ++  SECTION B  ––  BUILDING YOUR BRAND SYSTEMM
                   Now let’s get into that Canvas of words and themes ...
                   5
                   6
                   6
                   4
                   4
                   3
                   01
                   2
                   2     1     B R A N D     S N A P S H O T : :     S H O W     U P     W I I T H     C O N F I I D E N C E
                   5
                   3
                   1
                   4
                   6
                   3
                   6
                   4
                   5
                   2
                   1
                   5
                   3
                   1
                   2
                                           P
                                         A
                                               H
                                             S
                                                                          T
                                  D
                                       N
                                     S
                                                           O
                   00  1 BRAND SNAPSHOT: SHOW UP WITH CONFIDENCEE
                                                             W
                   
0 1 BRAND SNAPSHOT: SHOW UP WITH CONFIDENCE
                                                   T
                                                 O
                                                        H
                                                       S
                                                                           H
                        1
                                                                                   N
                                                                               C
                                                                   P
                                                                                 O
                                                                                          E
                                                                                            N
                                                                      W
                                                                 U
                                                                                     F
                                N
                              A
                                                                                              C
                                                                                        D
                         B
                            R
                   Use this quick-reference guide before posting, pitching or promoting:
                   Your Brand Words
                   Strategic · Personal · Bold · Clear · Practical
                   Your Voice
                   Confident  but  not  corporate.  Warm  but  focused.  Encouraging,  honest,
                   human.
                   Visual Feel
                   Clean.  Energetic.  Professional  with  personality.  Crisp  visuals,  clarity  over
                   clutter.
                   What to Share
                   Stories of real impact · Behind-the-scenes moments · Things you're learning
                   · Bold opinions · Things your audience needs to hear
                   What to Avoid
                   Generic advice · Passive updates · Hiding your wins · Playing small
                   Your Brand in One Line
                   I help leaders grow bolder businesses — with clarity, momentum, and AI-
                   powered marketing that lets people do their best work.
                                                                                               Page | 9





