Page 41 - Warwickers Fresh Thinking v2014

BRAINSTORMING Use it to generate ideas and solutions, find the causes of problems, to enhance creativity, to allow people to put ideas on the table without fear of being corrected or challenged and to raise energy levels. It separates the creation of ideas from the evaluation activity. Some additional thoughts: 1. Equipment: Flipchart, coloured pens, post it notes, walls 2. Plan: Define and agree the objective 3. Plan: Clarity in the initial topic or question key – it must address a specific question and everyone must understand it 4. It must focus on generating ideas not making decisions 5. Let ideas flow freely with no evaluation –Storm! 6. Be humorous, creative and break out of old patterns – welcome unusual ideas, the wilder, the better 7. No debating of ideas 8. There are no bad ideas – all ideas are welcome 9. Quantity is the initial goal 10. Discuss each idea to ensure it is understood and then group ideas into themes 11. Use a voting system/ decision grid/ criteria to agree the areas with most promise 12. Select the most promising ideas and analyse them further 41