Page 37 - Warwickers Fresh Thinking v2014

FACT HAT Edward de Bono’s White Hat of his ‘Six Thinking Hats’ tool can often underutilised with people keen to go to task and voice their opinions. Yet it is a vital part of any creative thinking process to build the context based upon facts. Note it is about facts not opinions – do not let them get confused. What is the data that surrounds your opportunity or challenge? How can you source great data and read that data differently? What insights does it give to your customer’s needs and hassles? What do you learn from what is missing – does that highlight a new opportunity? The white hat also points to ‘What questions you should be asking’ - In the early stages questions are often more important than answers. This card is part of our ‘Fresh Thinking Ideas Deck’ and we suggest you play it more than once as part of your creative process. It also forms the foundation of testing ideas and prototypes with your customers to keep your concepts grounded. This doesn’t limit your opportunities – input from others brings them alive and such questions fuel the creative process. 37