Page 36 - Warwickers Fresh Thinking v2014

DESIGN THINKING Design thinking can be described as a discipline, process and mindset to generate innovative ideas in business and deliver real value. For detailed resources on this great approach take a look at Stanford d. School’s online resources at: http://dschool.stanford.edu/use-our-methods/ Empathise: Observe users, engage with them and immerse yourself in their experience. Define: Based on your findings define and scope a specific and actionable challenge statement to focus on. Ideate: Exploring solutions by going wide to generate ideas. Prototype: Getting ideas out of your head into the physical world and letting people including users interact with them. Test: Testing our solutions in the appropriate context with the user to make them better. Choose: Determining decision making criteria based on your challenge statement and moving forward or restarting the process. Implement: Talking your idea to market and shipping it! Learn: Taking the time to get the lessons from the process. EMPATHY DEFINE IDEATE PROTOTYPE TEST Stanford d School Approach 36