Page 30 - Scott Oldford FuturePROOF Guide 2025

These are the currencies your audience is spending every time they interact with you.

And every time you earn one of these currencies—you deepen the resonance.

Let’s break each down.

1. Money

Money is no longer just a transaction—it’s a signal of alignment.

When someone buys from you in 2025, they’re not just buying your offer.

They’re buying proximity to your frequency.

They're asking:

- Can I trust this investment?
- Will I actually get what I’m hoping for?
- Do I feel safe putting my money here… or am I bracing for disappointment?

Money follows clarity.
Money follows safety.
Money follows alignment.

If your resonance is strong, money flows with less friction.

2. Time

Time is the new luxury.

If someone gives you even 5 minutes of attention,
you better honor it.

Don’t waste time with content that doesn’t land.
Don’t teach fluff.
Don’t pad your programs.

Give people what they need faster, deeper, and more clearly than anyone else in your
space.

Respect their time—and they’ll stay.

3. Energy