Page 31 - Scott Oldford FuturePROOF Guide 2025

In a burned-out world, energy is currency.

If your content drains people, they’ll avoid you.
If your brand feeds people, they’ll come back.

This is where your energetic hygiene matters:

- Are you speaking from truth or proving something?
- Are you grounded—or anxious and reactive?
- Are you transmitting peace, clarity, courage—or just trying to get attention?

Energy doesn’t lie.

When you lead from an integrated place, your business becomes a transmission.

And people will pay just to be in the room.

4. Attention

Everyone wants attention.
Few know how to hold it.

You don’t hold attention by posting more.

You hold attention by being undeniably relevant, consistently valuable, and
emotionally compelling.

You make people want to pay attention.

Not because you yelled louder…
But because you said something true.

5. Trust

This is the big one.

If resonance is the frequency,
trust is the foundation.

Trust is built when:

- You do what you say you’re going to do
- You show up when it matters
- You speak to things most people avoid