Page 33 - Scott Oldford FuturePROOF Guide 2025
P. 33
People are done with polish.
They’re done with curated.
They’re done with expert-mode-24/7.
What they want?
Truth.
Realness.
Leadership with humanity.
That means:
- Sharing your process—not just your success
- Admitting what you’re navigating
- Being honest about your opinions, beliefs, and worldview
- Showing the energy behind your ideas—not just the ideas themselves
You don’t build resonance through perfection.
You build it through presence.
3. Turn Your Brand Into a Mirror
Your audience doesn’t care about your success.
They care about how your story reflects their potential.
Your job isn’t to impress.
It’s to activate.
To reflect someone’s next level back to them so clearly…
they can’t help but lean in.
That’s resonance.
That’s brand gravity.
That’s what makes you unforgettable.
Ask Yourself…
- Where am I holding back my full expression, trying to “look” the part?
- What do I believe that most people are too afraid to say?
