Page 13 - Energy and Ideas Get More Business 2023 v Flip 01

impact

It takes under 30 seconds to
create an impact – so make

sure it is the right one

Your image and how you use it is central to others perception of your abilities, skills and
potential. It is amazing how quickly you make an impression on others. People are judging us the
whole time and making decisions on whether they buy you or do not buy you. This includes the
way you dress, communicate and present yourself. Life is less formal and people are more
accepting of differences but they still make judgements based upon the culture you work within.

But impact is much more than that - It is about your energy – what you bring to and what you
give out to the world.

You need to pay attention to your image and impact because:
1. In a service economy, people buy you.
2. To develop your career, you will need to sell yourself to others.
3. While adapting to the environment you work in, you need to stay true to
yourself and know how to do this.

4. There is a clear relationship between impact and self-confidence — each feeds
off the other.

5. Confidence is contagious – but so is lack of confidence!
6. You can create a positive energized atmosphere to work within through the
impact you choose to make.

Projecting the right image can mean the difference between success and failure. People want to
find someone they trust, and they like. This is not about being an extrovert or introvert –that just
determines how you bring yourself into a space. This is not about pretending or fake influencers –
it is about being real, authentic, true to you and congruent with your values.