Page 25 - Get More Business 2022 v1
P. 25

sales funnel                                                         25




                              Identify 3 per month                                         Your network
                                                         Funnel ratios                     minimum

                                                           suspects
                            4                                  128                              i






          Here is a simple                                 prospects
        worked example –         2                                                          h                GET MORE BUSINESS
       develop your own to                                       32
      see the level of activity
      required. Monitor your
          actual ratios to                             appointments
      improve your forecasts                                                            g
             accuracy.               2                           16                           STEP
                                                                                                 2


               Conversion                                   proposals
                    ratios               2                         8                f





                                     personal target           25,000          a                             SALES FUNNEL


                                existing client value           5,000          b
                                                                                      STEP
            Outputs                 new client value           20,000          c         1


                                average order value             5,000          d


                                   no of new clients               4           e
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