Page 21 - Get More Business 2022 v1

networking 21

Just be nice, take genuine interest in the people you meet, and
keep in touch with people you like. This will create a group of
people who are invested in helping you because they know you
and appreciate you. Guy Kawasaki.
GIVE, BUILD and BE LOYAL

Many people are turned off by the topic of networking. They think it's false, slimy and inauthentic.
Old-school networkers are transactional. They pursue relationships thinking solely about what other
people can do for them. GET MORE BUSINESS

Relationship builders, on the other hand, always try to help others first. They don't keep score and
they prioritize high-quality relationships over a large number of connections.
Building genuine relationships with another people depends on at least two abilities:

1) EMPATHY: Seeing the world from another person's perspective. In relationships it's only when you
put yourself in the other person's position that you begin to develop an honest connection.
2) GIVING: Being able to think about how you can collaborate with and help the other person rather
than thinking about what you can get. We're not suggesting that you be so saintly that a self-
interested thought never crosses your mind. What we're saying is that your first move should
always be to help. Start with a friendly gesture and genuinely mean it.

4 NETWORKING ACTIONS:

1) Give: When you first meet people think how you might help them and always follow up on
requests for help, How can you be of service to others and help people get what they want and NETWORKING
need, when they want and need it.
2) Connect Others: Regularly look through your network and seek to introduce two people who do
not know each other but ought to.
3) Vital Few: Imagine you got laid off from your job today or that you are helping a recent graduate
looking for work. Who are the 10 people you'd e-mail for advice? Don't wait – invest regularly in
those relationships from now.
4) Referrals: Set a goal to ask one person for an introduction/ referral each week. Make it easy for
your network to help you by being really specific on why you want this connection or the
challenge you need help with. In so many cases, it isn’t that people don’t want to refer you, it is
that they are busy and consumed with the things going on in their life to think about how to help
you or help other people. Guide and support them.