Page 27 - Get More Business 2022 v1
P. 27
opportunity 27
Finding new customers. Where to start ….
How to get them How to start
Existing customers Ø Ask people for help.
Referrals from clients Ø Take every opportunity presented
Lapsed customers to meet new people and connect
Clients of colleagues and collaborators with people you know.
Join in on LinkedIn or other social networks Ø Be on the lookout for GET MORE BUSINESS
Online and in person networking groups opportunities to help others.
Lunch or coffee with contacts Ø Keep up to date on your
Regular online coffee chats skillstack, industry and
Identifying referral partners/ affiliates specialism's - to be seen as an
Friends & family expert in your field.
Mastermind Groups Ø Collaborate with people who
Advertising and Marketing Campaign Leads know you to create opportunities.
Exchanging materials/ lead magnets Ø Build up a collection of useful
Reading and researching the trade press resources to share.
Public speaking and online events Ø Have a valuable POV - write
Writing articles about your specialty thought provoking articles
Writing an advice column providing advice and information.
Blogging on medium or website Ø Deliver engaging speeches to
showcase your talents.
Launching a podcast Ø Build a database of all your
Attending promotional events (live and online) contacts and keep great records – OPPORTUNITY
Attending meetings and seminars (live and online) that help you serve them and
Serving on committees differentiate you.
Volunteering or trading services Ø Develop your online plan to
Sharing resources regularly stay connected with
Collaborating on projects customers and potential clients.
Ø Match your content to your brand
WHO ARE YOUR CONTACTS? – have some fun.
HOW CAN YOU SHARE YOUR EXPERTISE? Ø Build a great Mastermind Group
HOW CAN YOU NETWORK IN PERSON AND ONLINE? to support you.
