Page 33 - LifeWork POWER STORY SIGNAL ChatBook

STRATEGY 8: A BRAND TO GET NOTICED

A. INTRODUCTION: Live your story. Grow your reputation. Get seen for
who you really are.

THE QUESTION

How do I best prepare for the future - by building my personal brand?
THE REAL QUESTION

“What if I feel invisible - like no one really sees what I bring? And deeper still… what if I show up
and I’m still not enough?”

Because when everything around you is changing - the jobs, the tools, the rules - it’s easy to start
questioning your value.

The term personal brand might sound glossy, but what it really means is this: Getting comfortable
with your story, finding your voice, and building the courage to show up before you feel fully ready.

This prompt is for anyone who’s done the work but feels like they’re still waiting to be seen.
It’s not about ego. It’s about ownership and getting intentional about how you are seen.

You don’t need to perform or get permission. You need to be real and show up in a way that the
world can recognise, remember, and respect.

THE BREAKTHROUGH

“What if I’m doing all the inner work… yet no one sees it? How do I grow a visible, credible brand
that’s true to me and helps me find my people, not just polish a persona?”

This is the pain point of many mid-career professionals: They’ve evolved - but their presence
hasn’t caught up. They’re still editing themselves, waiting to be picked, or unsure how to show
up without sounding fake. They don’t want to perform - they want to connect, lead, and be seen
as someone who makes a difference and matters.
You move from being invisible to being recognised. From feeling vague to owning your voice.
From waiting to be picked to leading the narrative and picking yourself.

You stop questioning your worth and start showing up as someone who’s already enough. And
that shift isn’t just internal. It changes how others respond to you too.

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