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Tell Me Why

Cultures and well defined purposes attract and retain
top talent, engage workers more deeply, who perform
better and so do their companies (Gallup)

Your Purpose is your WHY. It is not a PowerPoint presentation,
poster on a wall or few lines in your Employee Value Proposition.
Yet paying lip service to it may seem an easier option, based upon
the level of transformation going on within your industry, and the
business focus on targets and profit. There is a purpose beyond
making money or increasing shareholder value. In a world of
constant change and flux you need something that remains as a
constant – your WHY is the bit that does not change.

In an agile business environment - it is your north star - it remains
fixed – it gives meaning. It is way more than words – it is embedded
in your culture – it is lived – so it means something to everyone.
Business model disruption with agile frameworks, means
companies have dropped the charade of trying to plan long term –
now it is about plans, projects and pivoting. So this has increased
the importance of purpose, vision and mission as the anchors for a
business – you still begin with the end in mind – the impact you
want to make in the world and then you provide an ongoing
narrative to take people with you. It all starts with your story –
quality engaging content is king.

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