Page 49 - Warwickers Communication Counts v2015
P. 49
channel 49 COMMUNICATION CHANNEL
1. Less is more - Limit the number of official channels you use,
Intranet Short, quick choose carefully and use them really well
information
Paper 2. Channel choice - Initially it comes down to considering two
retrieval factors – how concerned will people be about the message and
Face to how urgent is it to get the message out there?
face Learning
complicated 3. No PC - Recognise some of your employees do not have access
information (or regular access) at work to a PC. If you want them to use
online resources put kiosks in. However do not rely on this as a
Behaviour main channel. Ask if you want to regularly text them if this is the
change appropriate channel for them.

4. Time and timing: Even if they do have access their role may
make it difficult to take time out to read communications i.e. call
centre staff. Allocate adequate time for regular communication
with these teams. If you are doing events and shift workers make
provision for them to attend or be involved in some way.

Use the chart below based upon your intent to think through the channel mix you will need.
   44   45   46   47   48   49   50   51   52   53   54