Page 48 - Warwickers Communication Counts v2015

48 COMMUNICATION CHANNEL channel
and medium

The message comes first, then the target audience and translation
followed by the best channel/ medium to deliver the message. You
should seek several delivery channels to meet individual
preferences. For example:

face to face remote written

1 to 1’s Telephone Email/ Memo/Tweet
Town halls/ Panels Voice mail Intranet/ SharePoint
Team Brief/ Huddles Web cast
Breakfast Updates Conference call Briefing Pack
Informal coffee chats CEO Podcast Executive Summary
Weekly Newscast
Lunches Toolkits
Walkabouts (MBWA) Video Training guide
Training/ Seminars Executive Vlogs
Letter
Conferences Persuade with content SMS/ Pager
World Cafes reinforced by voice and
Roadshows Blog
Exhibitions listening skills and Social Media Sites
Open Space/ Ai Event supporting visual
Video Conference Posters
collateral Newsletter/ Ezine
Persuade with content reinforced
by your voice, body language, eye Fun collateral
contact and physical appearance Daily Ticker

and supporting visual collateral Persuade with content,
reinforced by attention
grabbing words, visuals,

good design