Page 5 - Warwickers Communication Counts v2015
P. 5
communication counts 5 COMMUNICATION COUNTS
This practical little fact book seeks to provide an introduction and food for
thought to the following:
1 Big picture thinking on communication as a strategic tool to:
support the business agenda; create connections; focus on
customers; build an employee brand and engage employees.
Planning focused on outcomes not outputs to work out what
2 you want your audience to think (get), feel (support) and do
(act). Focusing on messages, audiences, channels and
measurement.
Communication roles to determine who is involved. What is
3 required from leaders, managers, pathfinders, champions,
communication functions and business partners?
Personal skills and attributes to communicate effectively
4 including you, your brand, your mindset, your state,
questioning, listening, speaking, influencing, building rapport,
presenting, writing, facilitating, ideas, stories and feedback.
5 A toolkit for great meetings, email etiquette, designing
intranets, dealing with negative publicity and communicating
change.
Plus a call to action, resources, quotes and a little bit about Warwickers
This practical little fact book seeks to provide an introduction and food for
thought to the following:
1 Big picture thinking on communication as a strategic tool to:
support the business agenda; create connections; focus on
customers; build an employee brand and engage employees.
Planning focused on outcomes not outputs to work out what
2 you want your audience to think (get), feel (support) and do
(act). Focusing on messages, audiences, channels and
measurement.
Communication roles to determine who is involved. What is
3 required from leaders, managers, pathfinders, champions,
communication functions and business partners?
Personal skills and attributes to communicate effectively
4 including you, your brand, your mindset, your state,
questioning, listening, speaking, influencing, building rapport,
presenting, writing, facilitating, ideas, stories and feedback.
5 A toolkit for great meetings, email etiquette, designing
intranets, dealing with negative publicity and communicating
change.
Plus a call to action, resources, quotes and a little bit about Warwickers
