Page 9 - Warwickers Communication Counts v2015
P. 9
internal 9 INTERNAL COMMUNICATION
communication
Organisations are complex and multifaceted often serving diverse markets and customers from
local to global perspectives. Leaders have to communicate daily with a diverse range of local and
global, internal and external audiences. As businesses, more information is available to us than
ever before, so managing information flows and know how is key. There is an expectation on
leaders to be credible under unprecedented scrutiny and visibility. Many organisations have
Communication Functions to manage their communication maze. However many struggle to use it
as a strategic rather than tactical resource. This is represents a missed opportunity in today’s
environment.
Communicating during a downturn is even more important. Make sure your people know your
coping strategy in challenging times. Use communication to ensure you build trust with
employees, keep morale up, increase productivity, enhance customer service, generate new ideas,
build your brand and keep your good people. However some leaders and managers underestimate
the effort it takes to translate your plans, so they have real meaning for employees and contribute
to business success.
How can we apply communication for strategic advantage?
We are seeing a new business focus with more attention on leadership, less tolerance of
average performance and fewer staff doing more work. Every process and function within a
business needs to show how it adds value. Communication management is not about
improving communication it is about tangible business results. In determining where to focus
leaders need to ask:
1. Where are the best opportunities to improve performance by better managing
communication, information and knowledge?
2. Where will you get the best pay off for your investment?
3. How can managing communication give you a competitive advantage?
communication
Organisations are complex and multifaceted often serving diverse markets and customers from
local to global perspectives. Leaders have to communicate daily with a diverse range of local and
global, internal and external audiences. As businesses, more information is available to us than
ever before, so managing information flows and know how is key. There is an expectation on
leaders to be credible under unprecedented scrutiny and visibility. Many organisations have
Communication Functions to manage their communication maze. However many struggle to use it
as a strategic rather than tactical resource. This is represents a missed opportunity in today’s
environment.
Communicating during a downturn is even more important. Make sure your people know your
coping strategy in challenging times. Use communication to ensure you build trust with
employees, keep morale up, increase productivity, enhance customer service, generate new ideas,
build your brand and keep your good people. However some leaders and managers underestimate
the effort it takes to translate your plans, so they have real meaning for employees and contribute
to business success.
How can we apply communication for strategic advantage?
We are seeing a new business focus with more attention on leadership, less tolerance of
average performance and fewer staff doing more work. Every process and function within a
business needs to show how it adds value. Communication management is not about
improving communication it is about tangible business results. In determining where to focus
leaders need to ask:
1. Where are the best opportunities to improve performance by better managing
communication, information and knowledge?
2. Where will you get the best pay off for your investment?
3. How can managing communication give you a competitive advantage?
