Page 11 - Warwickers Communication Counts v2015

communication 11 COMMUNICATION COUNTS

inform instruct engage educate

Strategic Competitive advantage, value added, strategic enabler,
Tactical customer centric, brand delivery, innovation,
Personal skills productivity, profit, knowledge sharing, collaboration,
employee engagement, skill builder, business alignment,
performance culture, knowledge management.

Campaign, initiative, toolkits, conferences, memos,
presentations, intranet, social media, meetings,
newsletters, town halls, blogs, MBWA, video, surveys,
focus groups, training, text, email.

Persuade, inspire, speak, lead, influence, question,
listen, discuss, ideas, write, present, rapport, facilitate,
role model.

Internal Communicators as The role of communication
business partners supporting
and facilitating the agenda for LONG TERM

employee dialogue on: P
Customer centricity, Business
R Strategic Change P
strategy and direction. O Agent E
Business priorities, C Partner O
Employee P
performance and news, E Champion L
Organisational change, E
Business issues and crisis S Creative/
management, The Brand, S
Pride, Employee engagement, E Project Manager
Risk and compliance,
Corporate social responsibility S

SHORT TERM