Page 16 - Warwickers Communication Counts v2015
P. 16
Stephen Covey in the book ‘The 8th Habit’ describes a poll of 23,000 employees
drawn from a number of companies and industries: He reports the Poll’ finding’s:
• Only 37% said they have a clear understanding of what their organisation is trying
to achieve and why.
• Only one in five was enthusiastic about their team’s and their organisation’s goals.
• Only one in five said they had a clear ‘line of sight’ between their tasks and their
team’s and organisations goals.
• Only 15% felt that their organisation fully enables them to execute key goals
• Only 20% fully trusted the organisation they work for.
Pretty sobering stuff. It’s also pretty abstract. You probably walk away from these
stats thinking something like ‘There’s a lot of dissatisfaction and confusion in most
companies’.
Then Covey superimposes a very human metaphor over the statistics. He says, ‘If,
say, a soccer team had these same scores, only 4 of the 11 players on the field
would know which goal is theirs. Only 2 of the 11 would care. Only 2 of the 11 would
know what position they play and know exactly what they are supposed to do. And
all but 2 players would in some way, be competing against their own team
members rather than the opponent.
The soccer analogy generates a human context for the statistics.
Chip and Dan Heath ‘Made to Stick’
drawn from a number of companies and industries: He reports the Poll’ finding’s:
• Only 37% said they have a clear understanding of what their organisation is trying
to achieve and why.
• Only one in five was enthusiastic about their team’s and their organisation’s goals.
• Only one in five said they had a clear ‘line of sight’ between their tasks and their
team’s and organisations goals.
• Only 15% felt that their organisation fully enables them to execute key goals
• Only 20% fully trusted the organisation they work for.
Pretty sobering stuff. It’s also pretty abstract. You probably walk away from these
stats thinking something like ‘There’s a lot of dissatisfaction and confusion in most
companies’.
Then Covey superimposes a very human metaphor over the statistics. He says, ‘If,
say, a soccer team had these same scores, only 4 of the 11 players on the field
would know which goal is theirs. Only 2 of the 11 would care. Only 2 of the 11 would
know what position they play and know exactly what they are supposed to do. And
all but 2 players would in some way, be competing against their own team
members rather than the opponent.
The soccer analogy generates a human context for the statistics.
Chip and Dan Heath ‘Made to Stick’
