Page 12 - Warwickers Communication Counts v2015
P. 12
12 COMMUNICATION AUDIT communication
audit
Typically businesses audit their 1. What does communication need to
communication channels effectiveness achieve to support the business?
rather than a comprehensive review of
their business use of communication. 2. How do we do it now? How are we
This model is used to audit the business doing?
and its communication needs from a
strategic perspective. 3. What are the gaps between what
we have and need?
4. How do we build the new function?
5. What is our IC Strategy?
6. SLA’s and Plans?
audit
Typically businesses audit their 1. What does communication need to
communication channels effectiveness achieve to support the business?
rather than a comprehensive review of
their business use of communication. 2. How do we do it now? How are we
This model is used to audit the business doing?
and its communication needs from a
strategic perspective. 3. What are the gaps between what
we have and need?
4. How do we build the new function?
5. What is our IC Strategy?
6. SLA’s and Plans?
