Page 8 - Warwickers Communication Counts v2015
P. 8
8 INTERNAL COMMUNICATION icnomtemrunnaicaltion
The single biggest problem with communication is the illusion that it has taken place.
George Bernard Shaw
The purpose of internal communication is to inform and engage employees; to
support behaviour change; build pride in the business and to deliver measurable
value to the organisation. Companies communicate to ensure that their employees
get, support, and do things that will make a measurable impact on the business.
Effective communication is communication that works!
The Communicator understands:
q Why they need to communicate (Purpose/ Intent).
q What they need to communicate (Content).
q The skills they need to help them communicate effectively (Skills/ Attributes).
q The tools, methods and channels available to them (Process).
q The receiver confers meaning on the message not them (Perspective).
q Success is measured by the response in relation to the objective/ intent (Outcome).
What is the Internal Communication Challenge?
Is the glue that holds organisations together
and yet it keeps coming unstuck.
It has a major influence on organisation effectiveness
and yet it is often a tactical afterthought.
It needs a lot more effort, skill and sensitivity than is often shown
and yet it is often just seen as a process.
It is based on assumptions and individuals perspective/ views of the world
and yet this is not often acknowledged.
It cannot be perfected
and yet this is OK as peoples expectations constantly change !
EFFECTIVE = DELIVERED, UNDERSTOOD, ACTED UPON - IT
WORKS!
The single biggest problem with communication is the illusion that it has taken place.
George Bernard Shaw
The purpose of internal communication is to inform and engage employees; to
support behaviour change; build pride in the business and to deliver measurable
value to the organisation. Companies communicate to ensure that their employees
get, support, and do things that will make a measurable impact on the business.
Effective communication is communication that works!
The Communicator understands:
q Why they need to communicate (Purpose/ Intent).
q What they need to communicate (Content).
q The skills they need to help them communicate effectively (Skills/ Attributes).
q The tools, methods and channels available to them (Process).
q The receiver confers meaning on the message not them (Perspective).
q Success is measured by the response in relation to the objective/ intent (Outcome).
What is the Internal Communication Challenge?
Is the glue that holds organisations together
and yet it keeps coming unstuck.
It has a major influence on organisation effectiveness
and yet it is often a tactical afterthought.
It needs a lot more effort, skill and sensitivity than is often shown
and yet it is often just seen as a process.
It is based on assumptions and individuals perspective/ views of the world
and yet this is not often acknowledged.
It cannot be perfected
and yet this is OK as peoples expectations constantly change !
EFFECTIVE = DELIVERED, UNDERSTOOD, ACTED UPON - IT
WORKS!
