Page 58 - Warwickers Communication Counts v2015
P. 58
58 LEADER COMMUNICATING leader
communicating
Direction and focus – Be visible, manage by walking around (MBWA), set a course for the
1 business (vision, goals, strategy) and the focus/ priorities (business agenda). Provide clarity
by simply communicating the business strategy and agenda to multiple audiences to achieve
alignment and consensus. Then move forward keeping people informed, involved and
aligned by sharing stories, decisions, knowledge and ideas. Also introduce and communicate
change as necessary.
2 Roles – clearly communicate the roles people will play getting to the destination and make
sure you delegate responsibility whilst retaining accountability.
3 Together – create ownership in the outcome by involving people, giving them a voice and
ensuring they understand their responsibilities in the journey.
4 Empathise – to connect and see things from your audience perspective. Take into
consideration how they will be thinking, what they will be feeling and their behaviour.
Recognise the impact of different communication styles.
5 Persuade with passion – be authentic, convey your passion, inspire, influence others and
build momentum. Show you care, are committed to the outcome and motivate others to join
you.
6 Celebrate – recognise milestones, others contribution and give recognition ensuring you
share the credit with everyone involved.
Say/ Do – actions speak louder than words – we speak with our words but we communicate
7 with our actions - recognise you give as many messages by what you do as what you say –
your people are watching - make sure your actions match your words and you always follow
through. Role model the change you want to see and lead by example. Be proud of and an
advocate for the business.
communicating
Direction and focus – Be visible, manage by walking around (MBWA), set a course for the
1 business (vision, goals, strategy) and the focus/ priorities (business agenda). Provide clarity
by simply communicating the business strategy and agenda to multiple audiences to achieve
alignment and consensus. Then move forward keeping people informed, involved and
aligned by sharing stories, decisions, knowledge and ideas. Also introduce and communicate
change as necessary.
2 Roles – clearly communicate the roles people will play getting to the destination and make
sure you delegate responsibility whilst retaining accountability.
3 Together – create ownership in the outcome by involving people, giving them a voice and
ensuring they understand their responsibilities in the journey.
4 Empathise – to connect and see things from your audience perspective. Take into
consideration how they will be thinking, what they will be feeling and their behaviour.
Recognise the impact of different communication styles.
5 Persuade with passion – be authentic, convey your passion, inspire, influence others and
build momentum. Show you care, are committed to the outcome and motivate others to join
you.
6 Celebrate – recognise milestones, others contribution and give recognition ensuring you
share the credit with everyone involved.
Say/ Do – actions speak louder than words – we speak with our words but we communicate
7 with our actions - recognise you give as many messages by what you do as what you say –
your people are watching - make sure your actions match your words and you always follow
through. Role model the change you want to see and lead by example. Be proud of and an
advocate for the business.
