Page 59 - Warwickers Communication Counts v2015
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leader 59 LEADER COMMUNICATING

communicating

The rules of speech – simple, repeatable, memorable.

Guidance for leaders: Elevator strategy speech
1. Focus on the vital few – promise 1. One sentence on what the strategy is

less and do more often. seeking to achieve
2. Be really clear on your intent. 2. Three reasons why we are doing it
3. Do lots of listening and 3. Three things we are going to be doing
4. Three benefits of this approach
questioning.
4. Make sure your communication is Bill Quirke ‘Making the Connections’

succinct but also content rich not
‘hot air’.
5. Be deliberate about making
promises and be willing to say
‘no’.

What does ‘Get, Support and Do’ mean for a Leader?
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