Page 37 - Warwickers Fresh Ideas Book vflip3 2015
P. 37
FACT HAT
Edward de Bono’s White Hat of his ‘Six Thinking Hats’ tool can
often underutilised with people keen to go to task and voice
their opinions. Yet it is a vital part of any creative thinking
process to build the context based upon facts. Note it is about
facts not opinions – do not let them get confused. What is the
data that surrounds your opportunity or challenge? How can
you source great data and read that data differently? What
insights does it give to your customer’s needs and hassles?
What do you learn from what is missing – does that highlight a
new opportunity? The white hat also points to ‘What questions
you should be asking’ - In the early stages questions are often
more important than answers.
This card is part of our ‘Fresh Thinking Ideas Deck’ and we
suggest you play it more than once as part of your creative
process. It also forms the foundation of testing ideas and
prototypes with your customers to keep your concepts
grounded. This doesn’t limit your opportunities – input from
others brings them alive and such questions fuel the creative
process.
37
Edward de Bono’s White Hat of his ‘Six Thinking Hats’ tool can
often underutilised with people keen to go to task and voice
their opinions. Yet it is a vital part of any creative thinking
process to build the context based upon facts. Note it is about
facts not opinions – do not let them get confused. What is the
data that surrounds your opportunity or challenge? How can
you source great data and read that data differently? What
insights does it give to your customer’s needs and hassles?
What do you learn from what is missing – does that highlight a
new opportunity? The white hat also points to ‘What questions
you should be asking’ - In the early stages questions are often
more important than answers.
This card is part of our ‘Fresh Thinking Ideas Deck’ and we
suggest you play it more than once as part of your creative
process. It also forms the foundation of testing ideas and
prototypes with your customers to keep your concepts
grounded. This doesn’t limit your opportunities – input from
others brings them alive and such questions fuel the creative
process.
37
