Page 38 - Warwickers Fresh Ideas Book vflip3 2015
P. 38
EMPATHY
To empathise with others, we:
Observe: view people and their behaviour in the context of their lives
Engage: Interact with and interview them
Immerse: Experience what they experience by ‘putting ourselves in
their shoes’
www.uxempathy.com for online version of empathy map
GOAL: The goal of the game is to gain a deeper level of
understanding of a stakeholder in your business ecosystem,
which may be a client, prospect, partner, etc., within a given
context, such as a buying decision or an experience using a
product or service. The exercise can be as simple or complex as
you want to make it. You should be able to make a rough
empathy map in about 20 minutes, provided you have a decent
understanding of the person and context you want to map.
Even if you don’t understand the stakeholder very well, the
empathy-mapping exercise can help you identify gaps in your
understanding and help you gain a deeper understanding of the
things you don’t yet know. You will also find further guidance
on this too in the book ‘Gamestorming’ or at
www.gogamestorm.com
38
To empathise with others, we:
Observe: view people and their behaviour in the context of their lives
Engage: Interact with and interview them
Immerse: Experience what they experience by ‘putting ourselves in
their shoes’
www.uxempathy.com for online version of empathy map
GOAL: The goal of the game is to gain a deeper level of
understanding of a stakeholder in your business ecosystem,
which may be a client, prospect, partner, etc., within a given
context, such as a buying decision or an experience using a
product or service. The exercise can be as simple or complex as
you want to make it. You should be able to make a rough
empathy map in about 20 minutes, provided you have a decent
understanding of the person and context you want to map.
Even if you don’t understand the stakeholder very well, the
empathy-mapping exercise can help you identify gaps in your
understanding and help you gain a deeper understanding of the
things you don’t yet know. You will also find further guidance
on this too in the book ‘Gamestorming’ or at
www.gogamestorm.com
38
