Page 36 - Warwickers Fresh Ideas Book vflip3 2015
P. 36
DESIGN THINKING
Design thinking can be
described as a discipline,
process and mindset to
generate innovative ideas in
business and deliver real
value. For detailed resources
on this great approach take a
look at Stanford d. School’s
online resources at:
http://dschool.stanford.edu/use-our-methods/
Empathise: Observe users, engage with them and immerse
yourself in their experience.
Define: Based on your findings define and scope a specific and
actionable challenge statement to focus on.
Ideate: Exploring solutions by going wide to generate ideas.
Prototype: Getting ideas out of your head into the physical world
and letting people including users interact with them.
Test: Testing our solutions in the appropriate context with the user
to make them better.
Choose: Determining decision making criteria based on your
challenge statement and moving forward or restarting the process.
Implement: Talking your idea to market and shipping it!
Learn: Taking the time to get the lessons from the process.
EMPATHY DEFINE IDEATE PROTOTYPE TEST
36 Stanford d School Approach
Design thinking can be
described as a discipline,
process and mindset to
generate innovative ideas in
business and deliver real
value. For detailed resources
on this great approach take a
look at Stanford d. School’s
online resources at:
http://dschool.stanford.edu/use-our-methods/
Empathise: Observe users, engage with them and immerse
yourself in their experience.
Define: Based on your findings define and scope a specific and
actionable challenge statement to focus on.
Ideate: Exploring solutions by going wide to generate ideas.
Prototype: Getting ideas out of your head into the physical world
and letting people including users interact with them.
Test: Testing our solutions in the appropriate context with the user
to make them better.
Choose: Determining decision making criteria based on your
challenge statement and moving forward or restarting the process.
Implement: Talking your idea to market and shipping it!
Learn: Taking the time to get the lessons from the process.
EMPATHY DEFINE IDEATE PROTOTYPE TEST
36 Stanford d School Approach
