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customer demand, and differentiating products against

market competition.

 Field marketing managers, brand managers, PR specialists,

and account managers are all positions that fall under the

broader field of marketing.

 Some companies customize marketing positions according to

organizational or market needs.

 The marketing field provides a wide range of careers for

aspiring professionals in areas such as brand management,

public relations, and communications. University students

major in disciplines like business management, mass

communications, and international marketing to prepare for

entry- and mid-level careers at corporations, organizations

or government institutions. Educational and research

institutions—independent think tanks, colleges, secondary

schools, etc.—also hire marketing professionals to promote

activities and develop brand messaging for their

stakeholders.

 Marketing Careers: Marketing professionals develop,

execute, and monitor activities that increase brand

awareness and customer sales.

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