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Key words:

 Public relations: Public relations (PR) is the practice of

managing the flow of information between an individual or an

organization and the public.

 stakeholders: A person or organization with a legitimate

interest in a given situation, action or enterprise. It can range

from employees and investors of a company to the customers

purchasing from the company.

 customer relationship management: Customer Relations

Management (CRM) is concerned with (among other things)

the conversion rate: percentage of customers who “try and

buy” the product.

Jobs in marketing reflect the diverse marketing mix and the array

of business tools used to address customer concerns and increase

brand awareness. Regardless of their role or function, marketers

must present information to target audiences; increase consumer

and customer demand; and differentiate products against market

competition. Marketing positions that support these functions

include:

 Field marketing managers conduct promotions in the field.

Field marketing is historically thought of as a one-way

communication tool. The brand’s message is delivered from

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