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promotional personnel to the consumer, by way of a sample, a

piece of merchandise, or literature. Today, field marketing

may also include two-way communications such as requesting

feedback about a sample, or inviting consumers to follow a

brand on social media.

 Brand managers develop and promote a brand’s image,

experience, and promise to consumers and customers. Brand

manager roles touch all areas of marketing, including
advertising, design, public relations, internal and external

communications, and customer service.

 Public relations (PR) specialists manage the flow of

information between individuals or organizations and the

public. PR specialists help clients and companies gain

exposure to target audiences using topics of public interest

and news items that do not require direct payment. Some of

the main responsibilities of PR specialists include organizing

speaking engagements, positioning companies to win industry

recognition and accolades, writing press releases, and

developing relationships with analysts and media.

 Advertisers handle a range of functions, including creative

services, copywriting, account management, media planning,

and media buying. Account managers liaise with clients, while

creative directors and copywriters generate key messaging

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