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 direct mail: Alternative expression for junk mail. Direct mail

practices are often refined into “targeted mailing,” where mail

is sent to select recipients considered most likely to respond

positively.

Defining Stakeholders

Stakeholders are involved in and/or affected (negatively or

positively) by the outcome and impact of an action, project or

program. Stakeholders can be divided into two main categories:

Internal Stakeholders are engaged in economic transactions with
the business. (For example, stockholders, customers, suppliers,

creditors, and employees)

External Stakeholders are affected by or can affect a business’s

actions without being directly engaged in the business. (For

example, the general public, communities, activist groups, business

support groups, and the media)

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