Page 191 - principles of tourism marketing-1 (1)

Tools & Techniques

Communication can be in different forms including:

 Direct mail or online informational output

 To management in the form of e-mail or discussion forums

 To stakeholders in form of advertisement or public relations

The key to building a strong stakeholder relationship is

communicating with all members of the company. Stakeholders

should have a clear idea of a company’s strategy. After any
stakeholder discussions, it is important to create a written report

of what was discussed. The report can have information on various
projects, goals or new initiatives. The report should be detailed yet

concise:

1. It should show the structure and analysis of the budget.

2. Profit/loss analysis and direction of the company should be

summarized.

3. The knowledge of all these steps are important for

stakeholders to understand their involvement in the process.

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