Page 190 - principles of tourism marketing-1 (1)

Planning for Marketing:

Preparing a communication plan involves five key points:

- Defining the audience: List the key stakeholders needing

information about the course of events in the project.

- Defining the requirements: Answer the question, “What do

key stakeholders want to know?” This question should be

answered according to the audience’s level of knowledge.

- Building a communications schedule: A flexible yet consistent

schedule should be prepared and verified by the audience.

- Defining the medium of communication: Presenting the

information smoothly is important, especially for

stakeholders. While they are not involved in the project, they

need to know what is going on. An appropriate medium

should be selected to ensure the information is delivered

successfully.

- Preparing the content: The content should include the

purpose company, the steps involved in meeting company

goals, and the roles and responsibilities of team members.

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