Page 23 - principles of tourism marketing-1 (1)
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Importance of tourism to the tourist

                       When we discuss the importance of tourism it is often somewhat

                       one-sided, taking into consideration predominantly those working

                       in the industry and their connections.

                       However, the tourist is just as important, as without them there

                       would be no tourism!

                       Below are just a few examples of the importance of tourism to the

                       tourist:

                          -  Enhanced quality of life

                       Taking  a  holiday  can  greatly  benefit  a  person’s  quality  of  life.

                       While different people have very different ideas of what makes a

                       good holiday (there are more than 150 types of tourism after all!),

                       a holiday does have the potential to enhance quality of life.



                          -  Ability to broaden way of thinking

                       Travel is known to help broaden a person’s way of thinking. Travel

                       introduces you to new experiences, new cultures and new ways of

                       life.

                       Many people claim that they ‘find themselves’ while travelling.



                          -  Educational value

                       The importance of tourism  can be  attributed to  the  educational

                       value that it provides. Travelers and tourists can learn many things

                       while undertaking a tourist experience, from tasting authentic local






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