Page 23 - principles of tourism marketing-1 (1)
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Importance of tourism to the tourist
When we discuss the importance of tourism it is often somewhat
one-sided, taking into consideration predominantly those working
in the industry and their connections.
However, the tourist is just as important, as without them there
would be no tourism!
Below are just a few examples of the importance of tourism to the
tourist:
- Enhanced quality of life
Taking a holiday can greatly benefit a person’s quality of life.
While different people have very different ideas of what makes a
good holiday (there are more than 150 types of tourism after all!),
a holiday does have the potential to enhance quality of life.
- Ability to broaden way of thinking
Travel is known to help broaden a person’s way of thinking. Travel
introduces you to new experiences, new cultures and new ways of
life.
Many people claim that they ‘find themselves’ while travelling.
- Educational value
The importance of tourism can be attributed to the educational
value that it provides. Travelers and tourists can learn many things
while undertaking a tourist experience, from tasting authentic local
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