Page 28 - principles of tourism marketing-1 (1)
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It is because of these indirect relationships, that it is very difficult
to accurately measure the precise economic value of tourism, and
some suggest that the actual economic benefits of tourism may be
as high as double that of the recorded figures!
- Contribution to local economies
The importance of tourism can be further seen through the
contributions to local economies.
All of the money raised, whether through formal or informal
means, has the potential to contribute to the local economy.
If sustainable tourism is demonstrated, money will be directed to
areas that will benefit the local community most. There may be pro-
poor tourism initiatives (tourism which is intended to help the
poor) or volunteer tourism projects. The government may reinvest
money towards public services and money earned by tourism
employees will be spent in the local community. This is known as
the multiplier effect.
- Overall economy boost
Tourism boosts the economy exponentially. This is partly because
of the aforementioned jobs that tourism creates, but also because
of the temporary addition to the consumer population that occurs
when someone travels to a new place. Just think: when you travel,
you’re spending money. You’re paying to stay in a hotel or hostel
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