Page 28 - principles of tourism marketing-1 (1)
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It is because of these indirect relationships, that it is very difficult

                       to accurately measure the precise economic value of tourism, and

                       some suggest that the actual economic benefits of tourism may be

                       as high as double that of the recorded figures!



                          -  Contribution to local economies

                       The  importance  of  tourism  can  be  further  seen  through  the

                       contributions to local economies.

                       All  of  the  money  raised,  whether  through  formal  or  informal

                       means, has the potential to contribute to the local economy.

                       If sustainable tourism is demonstrated, money will be directed to

                       areas that will benefit the local community most. There may be pro-

                       poor  tourism  initiatives  (tourism  which  is  intended  to  help  the

                       poor) or volunteer tourism projects. The government may reinvest

                       money  towards  public  services  and  money  earned  by  tourism

                       employees will be spent in the local community. This is known as

                       the multiplier effect.



                          -  Overall economy boost

                       Tourism boosts the economy exponentially. This is partly because

                       of the aforementioned jobs that tourism creates, but also because

                       of the temporary addition to the consumer population that occurs

                       when someone travels to a new place. Just think: when you travel,

                       you’re spending money. You’re paying to stay in a hotel or hostel






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