Page 32 - principles of tourism marketing-1 (1)

- Revitalization of Culture and Art

Some destinations will encourage local cultures and arts to be

revitalized. This may be in the form of museum exhibitions, in the

way that restaurants and shops are decorated and in the

entertainment on offer, for example.

This may help promote traditions that may have become distant.

- Preservation of Heritage

Another reason for the importance of tourism is the preservation

of heritage. Many tourists will visit the destination specially to see

its local heritage. It is for this reason that many destinations will

make every effort to preserve its heritage.

This could include putting restrictions in place or limiting tourist

numbers, if necessary. This is often an example of careful tourism

planning and sustainable tourism management.

- Empowering communities

Tourism can, if managed well, empower communities. While it is

important to consider the authenticity in tourism and take some

things with a pinch of salt, know that tourism can empower

communities.

Small villages in far off lands are able to profit from selling their

handmade goods. This, in turn, puts food on the table. This leads

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