Page 30 - principles of tourism marketing-1 (1)

Tourists visit Beijing to learn more about the Chinese Dynasties.

Tourists visit Thailand to taste authentic Thai food. Tourists travel

to Brazil to go to the Rio Carnival, to mention a few…

Many destinations will make a conserved effort to preserve and

protect the local culture. This often contributes to the conservation

and sustainable management of natural resources, the protection

of local heritage, and a renaissance of indigenous cultures, cultural

arts and crafts.

- Strengthening Communities

The importance of tourism can also be demonstrated through the

strengthening of communities.

Events and festivals of which local residents have been the primary

participants and spectators are often rejuvenated and developed in

response to tourist interest.

The jobs created by tourism can also be a great boost for the local

community. Aside from the economic impacts created by enhanced

employment prospects, people with jobs are happier and more

social than those without a disposable income.

Local people can also increase their influence on tourism

development, as well as improve their job and earnings prospects,

through tourism-related professional training and development of

business and organizational skills.

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