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to healthier families and more productivity and a happier
population.
- The importance of tourism: Environmental gains
Whilst most media coverage involving tourism and the
environment tends to be negative, there are some positives that can
come from it: demonstrating the importance of tourism once again.
- Protecting nature
Some people think that tourism is what kills nature. And while this
could so easily be true, it is important to note that the tourism
industry is and always has been a big voice when it comes to
conservation and the protection of animals and nature. Tourism
organizations and travel operators often run (and donate to)
fundraisers.
As well as this, visitors to certain areas can take part in activities
that aim to sustain the local scenery. It’s something a bit different,
too! You and your family can go on a beach clean up walk in
Spain or do something similar in the UAE. There are a lot of ways
in which tourism actually helps the environment, rather than
hindering it!
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