Page 20 - principles of tourism marketing-1 (1)

allows young entrepreneurs to establish new products and services

that would not be sustainable on the local population of residents

alone. Moreover, residents experience the benefits that come with

tourism occurring in their own country.

In conclusion: If we are asked What is the importance of

tourism?

The answer will include:

- Importance of tourism to the tourist
 Enhanced quality of life

 Ability to broaden way of thinking

 Educational value

 Ability to ‘escape’

 Rest and relaxation

 Enhanced wellbeing

- Importance of tourism to stakeholders

- The importance of tourism: Economic gains

 Foreign exchange earnings

 Contribution to government revenues

 Employment generation

 Contribution to local economies

 Overall economy boost

- The importance of tourism: Social gains

 Preserving Local Culture

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