Page 16 - principles of tourism marketing-1 (1)

The purpose of tourism:

1. Economic Sustainability: It ensures the effectiveness and

competitiveness of tourism destinations and enterprises. It

helps continue improvement, which is beneficial in the long

run.

2. Local enrichment: Tourist destination prosperity is an

enormous part of tourism. The tourism business

continuously maximized the economic growth of the host

destination.
3. Employment Standards: Tourism supported the level of

wages, terms of service, and availability for all. It creates
local jobs with no discrimination based on gender, race,

disability, or other means.
4. Local management: Involve local communities, empower

local people for planning and decision making. The

community, tourism management team helped to develop

this.

5. Community Welfare: Maintain and boost the local

community’s lifestyle. They are part of social structures. But

surely, this process should take place with no social

humiliation or exploitation.

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