Page 11 - principles of tourism marketing-1 (1)

overall visitor experience including emotional aspects for the

potential customers. A tourism product is priced and sold through

distribution channels and it has a life-cycle".

Tourism product covers a wide variety of services including:

 Accommodation services from low cost homestays to five star

hotels

 Hospitality services including food and beverage serving centers

 Health care services like massage

 All modes of transport, its booking and rental

 Travel agencies, guided tours and tourist guides

 Cultural services such as religious monuments, museums, and

historical places

 Shopping

The tourism products

According to the market’s needs, the customer supplies anything in

the market for use/consumption, which is called a product. A
product can be offered in the market observation, purchase, use, or

any need or demand.

A tourism product is provided to the tourist during their travelling.

It mainly focuses on facilities and services designed to meet the

needs. This includes physical objects, services, personalities, places,

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