Page 10 - principles of tourism marketing-1 (1)

solutions by developing a tourism awareness that is respectful with
the environment and the local way of living of its inhabitants.

Tourism is travel for pleasure or business; also the theory and

practice of touring, the business of attracting, accommodating, and

entertaining tourists, and the business of

operating tours. The World Tourism Organization defines tourism

more generally, in terms which go "beyond the common perception

of tourism as being limited to holiday activity only", as people

"traveling to and staying in places outside their usual environment
for not more than one consecutive year for leisure and not less than

24 hours, business and other purposes". Tourism can
be domestic (within the traveler’s own country) or international,

and international tourism has both incoming and outgoing
implications on a country's balance of payments.

Tourism products:

According to the World Tourism Organization, a tourism product

is:

"a combination of tangible and intangible elements, such as

natural, cultural and man-made resources, attractions, facilities,

services and activities around a specific center of interest which

represents the core of the destination marketing mix and creates an

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