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World Mizrachi

and MyTzedakah Fund

Revolutionize

Next-Generation

charitable legacy that represents my passions and beliefs. causes they love before they leave Israel at the end of the
Giving I think that a lot of people my age end up donating the year.
majority of their tzedakah like this – in response to urgency
or pressure, without intention and meaning. Studies show that if children are not taught to give
charity at a young age, they are very unlikely to give when
I built MyTzedakah to solve this issue by bridging the they’re older. Because of this amazing tool, students will
gap between millennial donors and the amazing Jewish be able to actualize the Torah education they received
nonprofits that need our ambassadorship. Our goal is to throughout this past year in a concrete and tangible way.
encourage deeper connections between nonprofits and With this partnership, World Mizrachi and the yeshivot and
givers through technology and customization. Nonprofits seminaries will help create thousands of future givers who
don’t have a lot of resources to focus on micro-donations will prioritize impactful and intentional giving.
and micro-givers from younger givers, but the reality is
that millennials and Gen Z are the future of the Jewish
community. It’s time for Jewish nonprofits to communicate What is next for MyTzedakah?
effectively with this generation.
MyTzedakah is committed to creating a revolution
The younger generation expects more from their in giving for next-gen donors. Our next push will be
technology – speed, ease of use and automation – and the partnering with major Jewish institutions like yeshivah
right online tool can meet those needs and make giving day schools and shuls to help them transform the giving
easy. We don’t have a lot of time, we don’t want to whip experience for their younger donors. By providing the right
out our credit cards over and over again, we don’t have technology, MyTzedakah will enable young donors to have
checkbooks, we’re not going to galas or parlor meetings, a frictionless, transparent and meaningful experience
and so we’re hard to reach. And even the most well- when supporting their community institutions, and will
intentioned person simply forgets to give. That’s why we also allow the institutions themselves to build better
built MyTzedakah – to ensure the future of charitable
giving. relationships and have a better understanding of what
their constituents and donors want to support.
MyTzedakah has the goal of becoming the main tzedakah
You are currently working together with World Mizrachi marketplace for all donors and nonprofits to be able to
to give gap-year yeshivah and seminary students the meet in the most meaningful way. We want to revolutionize
experience of creating their own tzedakah portfolios. what it means to be a philanthropist. When people hear
Why is this an important project for you? the word “philanthropist”, they usually imagine an older
My own personal MyTzedakah portfolio contains 9 man in his 70s who sits on many nonprofit boards, donates
nonprofits that I support monthly. I chose these from hundreds of thousands of dollars a year and has his name
over 100 amazing nonprofits on our platform because written on the walls of hospitals, shuls and schools. We
they represent my ideological beliefs and my charitable want to help $10 donors feel like philanthropists – a feeling
legacy. But I really wanted to add my seminary, Midreshet that can only come from giving intentionally, meaningfully
Harova, to my portfolio. When I spoke to Harova about and personally.
joining our platform, they urged me to talk to World Giving our ma’aser should be personally transformative.
Mizrachi, who are dedicated to providing valuable tools We need to be just as serious about the money we are
to the yeshivah and seminary gap-year programs. It was a giving away as we are about the money we are keeping
fantastic idea. World Mizarchi and MyTzedakah worked for ourselves and our families. n
together to build a “co-branded” tool to help each yeshivah
and seminary inspire their students to think meaningfully
and critically about how they can give back to the Jewish
community. With this tool, each student can build their
own MyTzedakah portfolio and fill them with the Jewish

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