Page 20 - JHJ-E1_NeatB
P. 20

While in business for over two decades Intrigue Jewelers experienced no issues with our credit card procedures
        until recently. Though out the span of two months there were two different customers who fraudulently caused
        our business charge backs and a loss of valuable merchandise. Our merchant service provider did not follow
        up on what we provided to the card processor, that all charge backs were immediately paid for in full, which
        cause our business to be placed on the Match List.
        Match is a death sentence for any business!!!! Our credit card processing was terminated because Intrigue
        Jewelers was now on Match. Majority of our daily sales come from credit card transactions, this in turn caused
        a lot of stress and frustration. In turn we had to find an alternative method for our credit card transactions.
        which we found through Square. This alternative method was extremely costly and time consuming.
        Thanks to Joe Radest- 1ststeptechnologies, our life saver, who went above and beyond to get us off the
        Match list. Words cannot describe how much we appreciate all his hard work and dedication to helping us. In
        addition, a special thank you to Anish Desai- Star Gems for recommending Joe Radest.

                 hat would your jewelry store do if one day your merchant   high ticket watch two months earlier which now comes back as a
                 services  account  was  terminated  and  you  could  not   chargeback.  The sale amount was $15K.  That one sale accounted
        Waccept  any  payment  cards?    Even  worse,  you  tried  to   for 16.7% of the monthly volume in the month the chargeback was
        open another merchant account only be told you’re on MATCH and   recorded.  Forget the 1% - 2% range - you blew right past it.
        declined.  What do you do?
                                                                One transaction generally should not trigger the risk level at the
         The prior questions are very serious, yet overlooked by so many   card  processor  but  1  or  more  additional  chargebacks  can!   Your
        merchants  today.    Few  realize  what  MATCH  means  and  the   processor should be requesting sales details on every chargeback
        implications.  Even fewer understand how to mitigate if they find   to help you defend it. With every chargeback dispute, a merchant
        their business on MATCH.                               has 15 days to submit their reply (defense) against it.  If you do not
                                                               respond, the chargeback will become final and the provision credit
         MATCH  is  the  Member  Alert  to  Control  High  Risk,  better
                                                               given to the cardholder will become permanent.  If the chargeback
        known as the Terminated Merchant File list.   A business can be
                                                               dispute is ruled against you, it counts.  This is where merchants
        listed on MATCH for excessive fraud, identify theft, or fraudulent
                                                               overlook, or do not understand the chargeback rules.  Few payment
        transactions committed by the merchant.  The most common listing
                                                               professionals advise you on how to handle sales, when to validate,
        is excessive fraud which results from chargeback disputes.  Almost
                                                               and how to validate.  In jewelry, fraudulent transactions do occur.
        all jewelers have experienced a chargeback at one time or another.
                                                                I have spoken at JCK and regional conferences, the smash and
         It doesn’t take much to get listed.  The card associations – Visa,
                                                               grab robber is the stupid one.  The smart criminals are the ones who
        MasterCard & Discover primarily have set a membership rule that
                                                               steal without the jeweler realizing it until it’s a month or two later
        chargeback thresholds should not exceed 1% of your transactional
                                                               via chargeback!  The financial consequences and your insurance
        and volume dollars processed in any given month.  The 1% ratio
                                                               coverage will come into play between the two thieves.  Which one
        is more like a guideline with very little enforcement being applied
                                                               is covered and which one is probably not?
        to  merchants  who  exceed  that  ratio  but  remain  under  2%.    Yet
        with jewelry it doesn’t take much to move into the volume dollar   Back to Match, your processor notifies you, because of Excessive
        processed  range.    Take  for  example,  your  store  averages  $90K   Fraud “chargebacks” they are placing your business on MATCH and
        monthly in sales processed by credit & debit cards.  You sold a   your merchant account has been terminated.  That is your notice.
        Page 20
   15   16   17   18   19   20   21   22   23   24   25