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You get no real notice, your account is suspended and the ability to transact cards is
        terminated.  OK you say, no big deal, call another processor.  You find out rather quickly
        that maybe it’s a bigger deal than you thought. All processors through their underwriting
        process confirm business details which includes validating against the MATCH list.
        Well your business is on it, guess what?  You’re declined.
         In the jewelry business accepting credit & debit cards is a lifeline.  Most of the sales
        are paid via plastic. What do you do?  Your business is now considered high risk and
        need to find alternative processors.  You find a high-risk processor.  Pay twice, three or
        four times the discount rate you paid prior and have your funding delayed by 2-5 days
        longer.  What does that do to your cash flow and probably even worse, your bottom line?
         I have been asked, is there a Due Process for a merchant before being listed.  As it
        stands currently, no.  If the processor deems the chargeback legitimate and it’s debited
        against you, it counts.  The thresholds are in place.  If they list you, you are given little   MEET:
        or no warning.  No payment types court venue or arbitration to plead your case.   Once
        you are on the MATCH listing, the business will remain there for 5 years.
         Some merchants have tried to be creative by filing a new corporation, EIN and bank  Joe Radest

        account.  Even slightly change the store name, but not enough to confuse long standing
                                                                                  Joe Radest started his career in card
        customers and their local market.  Well guess what?  The processors are more intuitive
        and can match business owner, physical address, trade, etc.  It will not work; your new
                                                                                  payments in 1998 working for the industry
        corporation is all the same and so is the inability to avoid MATCH.
         Is all lost? Not necessarily!  There are jewelers who should be on MATCH because   giant First Data. Since FDC, Joe has worked
        of bad business practices.  We all contend with bad apples in our business. There are
                                                                                  with other notable processors – TSYS,
        jewelers who through no guilt of their own are on MATCH when they shouldn’t be.
        There does exist a very narrow path to try and get them removed.
                                                                                  Global Payments and Chase Paymentech.
         In an educational article, I do not like to put any sales spin.  What I am about to say
                                                                                  Over 7 years ago, Joe branched out on
        is a message to jewelers who find their business on MATCH or might think they’re
        heading there.  If your store is on MATCH, please contact me.  We are looking for
                                                                                  his own, providing complete end to end
        cases to review, help, and the bigger picture, get a Due Process established between the
        Payment Brands and the Payment Processors.  We have had success getting jewelers   business management and secured payment
        removed from MATCH.
                                                                                  technology solutions, which affords business
         I will end this article with this message - prevent the chargeback!  That is the single
        largest trigger for MATCH.  Believe it, more chargebacks occur at the countertop than   clients the ability to securely transact
        through online sales.  Validating the sale is important.  Ask for driver’s license or ID
        on every sale that is not chip card read.  Imprint the card if you key enter it. Have the   payments without having sensitive data
        customer sign the imprinted slip along with your POS receipt.  Take a photo copy of
        their driver’s license or ID.  Place those docs in your store vault for 180 days, the   touching their environment. In addition
        maximum amount of time for a chargeback dispute.  If disputed, you have the required
        documentation to defend yourself.  Please take note of what I said earlier in this article   to 1 Step Technologies, Joe is an equity
        – you have 15 days to respond to the chargeback.  Respond or inaction on your part   partner in two other payments companies
        costs you.
                                                                                  – Payix Holdings and Fortress Payments
                                                                                  Technologies, and serves on two boards.

                                                                                  He lives in Atlanta with his family. He can be

                                                                                  reached by phone at 770-731-0414 or by

                                                                                  email at joe@1steptechnologies.com



                                                                                  Contact Joe on JHJ for information on

                                                                                  Credit Card Processing, End to End
                                                                                  Business Management Solutions, and

                                                                                  Secured Payment Technology Solutions

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